![The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business](https://static.media.thinknum.com/media/blog/image-fullwidth/.thumbnails/adidas_full_width-IC08XTQr.jpg/adidas_full_width-IC08XTQr-1680x540.jpg)
The dark history behind Adidas — how a bitter feud between Nazis built the world's No. 2 athletic brand | The Business of Business
![Andris K. Berzins on Twitter: "Hey @adidas ! How about the next sports shirt with a throwback from Hitler's time and sell Nazi football team shirts from the 1930s? Sure to be Andris K. Berzins on Twitter: "Hey @adidas ! How about the next sports shirt with a throwback from Hitler's time and sell Nazi football team shirts from the 1930s? Sure to be](https://pbs.twimg.com/media/DcmZFtIWsAIlQlA.jpg)
Andris K. Berzins on Twitter: "Hey @adidas ! How about the next sports shirt with a throwback from Hitler's time and sell Nazi football team shirts from the 1930s? Sure to be
![wrongtom on Twitter: "Everyone's saying these Pumas look like Hitler, but... https://t.co/SCfnuO1ORI" / Twitter wrongtom on Twitter: "Everyone's saying these Pumas look like Hitler, but... https://t.co/SCfnuO1ORI" / Twitter](https://pbs.twimg.com/media/EWrNLm1WkAEURuj.jpg)
wrongtom on Twitter: "Everyone's saying these Pumas look like Hitler, but... https://t.co/SCfnuO1ORI" / Twitter
![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/W/IMAGERENDERING_521856-T1/images/I/71EYqGZkXnL._AC_UF1000,1000_QL80_.jpg)
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
![Vilnis Skuja on Twitter: "Dear, @adidas, we are waiting for NAZI or DDR, STASI :) https://t.co/rUGH781Rlx" / Twitter Vilnis Skuja on Twitter: "Dear, @adidas, we are waiting for NAZI or DDR, STASI :) https://t.co/rUGH781Rlx" / Twitter](https://pbs.twimg.com/media/DclYN9TWAAAgpfH.jpg)
Vilnis Skuja on Twitter: "Dear, @adidas, we are waiting for NAZI or DDR, STASI :) https://t.co/rUGH781Rlx" / Twitter
![HarshVivek Singh on Twitter: "German founder of iconic sports company ADIDAS, Adolf Adi DASSLER, gave spike shoes to bare-footed JESSE OWENS . He gave it secretly to avoid HITLER's fury. P.S. ADI HarshVivek Singh on Twitter: "German founder of iconic sports company ADIDAS, Adolf Adi DASSLER, gave spike shoes to bare-footed JESSE OWENS . He gave it secretly to avoid HITLER's fury. P.S. ADI](https://pbs.twimg.com/media/Eu_LvmTVgAApltq.jpg)
HarshVivek Singh on Twitter: "German founder of iconic sports company ADIDAS, Adolf Adi DASSLER, gave spike shoes to bare-footed JESSE OWENS . He gave it secretly to avoid HITLER's fury. P.S. ADI
![Nazi origins of Adidas and Puma tennis shoes | Friendship First, Competition Second – An Amateur Sport Website Nazi origins of Adidas and Puma tennis shoes | Friendship First, Competition Second – An Amateur Sport Website](https://amateursport.files.wordpress.com/2016/02/9fca8-sports.jpg)